As a market leader on the island of Ireland, Deep RiverRock has experienced significant growth and continues to drive the bottled water category in both volume and value* constantly innovating and meeting consumer occasions with new product development.
Deep RiverRock is available in still, sparkling and flavoured variants in a range of single and multi-pack sizes suitable for a variety of occasions. The 500ml size is an iconic pack for immediate consumption and the brand’s 750ml sports cap bottle continues to go from strength to strength as a key driver of the water category in Ireland. It is the number one sports cap water on the island of Ireland.* Source AC Nielsen ROI & NI A/S 2011
Deep RiverRock's 'Purer than You' slogan and campaign reflects the fun, youthful and quirky image associated with the brand.
Research has shown that the economic recession in Ireland has changed the way consumers shop and there is now a stronger belief that supporting the Irish economy and Irish brands is important. Deep RiverRock’s local strategy is led by The Town of Deep RiverRock TV commercial, quirky outdoor advertising and effective in-store activation across all channels. It is further enhanced by our support of community initiatives across the island. Deep RiverRock is title sponsor of The Belfast City Marathon and Official Water Partner of Dublin GAA, Leinster Rugby and Ulster Rugby.
The brand has attained the highest possible national and international quality standards in its production and is currently certified to the following International Standards
ISO 9001 Quality
ISO 22000 Food Safety
ISO 14001 Environment
OHSAS 18001 Health & Safety
Public Available Standard
PAS 220 Pre-requisite (standard supporting implementation of ISO 22000)
INGREDIENTS: PURE STILL WATER FROM A DEEP UNDERGROUND SOURCE