News

After a record breaking year for the Deep RiverRock Belfast City Marathon in 2010, plans are already underway to make the 30th anniversary in 2011 even more successful.

To mark this special anniversary, organisers are hoping that the number of entrants will pass the 20,000 mark. “In the past six years, we have more than doubled the number of people taking part in the event. 18,500 people took part in the 2010 marathon and all its associated events – and we’re confident that we can break the 20,000 barrier in 2011,” said Danny O’Connor, Chairman of the Deep RiverRock Belfast City Marathon Organising Committee.

2010 was the fourth year of the successful partnership between Deep RiverRock and the Belfast City Marathon. For thousands of people it was a day for conquering the pain barrier and achieving their own personal best. For Deep RiverRock it is an annual opportunity to highlight the brand’s local identity in Northern Ireland and reinforce Coca-Cola HBC Northern Ireland’s position as a charitable, socially responsible company.

The charitable element is a very important part of the marathon. This year for the first time, two organisations were chosen as the nominated charities. Marie Curie Cancer Care and Concern were given the opportunity via the marathon to raise much needed funds and create awareness of their work. Over £750,000 was raised this year by those participating in the marathon for these and other charities. In 2011, Macmillan Cancer Care and Transplant Sport UK will be the designated charities.

Entries for the 2011 Deep RiverRock Belfast City Marathon are now open. For further information, including online entry, training tips and much more, log on to www.belfastcitymarathon.com

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For more information, please contact:
Public Affairs and Communications Manager
Coca-Cola HBC Northern Ireland
Phone number: + 44 28 92 64 2000